“Humans are just models too.” That’s what James Cameron recently said when talking about AI and copyright — and he’s kind of right. We, as humans, consume vast amounts of information throughout our lives and remix it to create ideas, stories, and solutions. That sounds a lot like what large language models (LLMs) do too.…

The data-driven case for putting video at the heart of your content strategy A few days ago, I shared the infographic below on X — originally published by Neil Patel — showing how much time people spend each day with different types of content. 📊 Articles: 16 minutes📊 Podcasts: 53 minutes📊 Videos: 154 minutes The…

A quiet revolution is underway. Just as the App Store transformed mobile, AI is now unlocking a new wave of digital creation: remixable software. We’re stepping into an era where building from scratch is optional. The future belongs to those who remix—fast, creatively, and intuitively. From Vibe Coding to Remix Culture Software used to mean…

How I Use YouTube to Grow My Email List (And How You Can Too) If you’re creating content on YouTube and not using it to grow your email list, you’re missing a huge opportunity. Sure, subscribers and views are great—but building an email list gives you something even better: a direct line to your audience…

We’ve built two simple, powerful apps — PootleWriter and PootlePhotos — to make creating and publishing WordPress content easier than ever. But just as important as usability is privacy and security. So here’s something we want you to know: We never see your content. Not even for a moment. How It Works (Without the Tech…

When WordPress.com launched its new AI-powered website builder, the response was largely positive. People appreciated how easy it made the setup process, how quickly it generated content, and how beginner-friendly the experience felt. But the real significance of the launch went deeper than most reactions suggested. This wasn’t just a smart assistant that writes your…

A book that predicted cyberspace, rogue AIs, and the future of intelligence…But missed a few big things too. Published in 1984, Neuromancer helped invent cyberpunk.Gibson imagined a world of jacked-in hackers, mega-corps, and powerful AIs.40 years later, it still feels eerily relevant.But how accurate was it? ✅ Self-aware AI? Nailed it.Wintermute and Neuromancer are conscious…

Pootlewriter is a simple, fast, and minimal writing app that I built to help me write better and stay focused. It’s designed for anyone who wants a calm space to get words down without the usual distractions of traditional word processors or complex content tools. There’s no login, no setup, and no fluff. Just open…

What the Luddites can teach us about today’s AI fears Today, we’re seeing the first signs of resistance. Not in the streets — yet — but in trade journals, opinion pieces, and union halls. Writers. Photographers, Illustrators, Lawyers. Teachers. Programmers. Professionals who once felt safe from automation are now raising alarms. They fear being replaced…

There was a time when Google felt like a generous librarian. You wrote good stuff, it helped people find it. A fair deal. But year by year, that deal got worse. 1998–2011:A golden age (in hindsight). Publish useful content, earn links, get traffic. Google even told you what people searched to find you. Transparency felt…

Slightly off-topic, but this post was sparked by a conversation with my daughter Lily, who’s in her second year of film school. Her class was discussing how AI might reshape the future of acting—and it got me thinking… By now, most of us have had some brush with generative AI—whether through a chatbot, a synthetic…

Thinking about going headless with WordPress and building a beautiful front end using Loveable.dev? This guide walks you through the full process — from setup to launch — and includes a free downloadable cheat sheet to help you get going faster. Why go headless? Using WordPress as a content management system (CMS) and Loveable as…

In the same way that vinyl album covers defined an era of music, YouTube thumbnails are becoming the cultural artefacts of our digital age. They’re not just scroll-stoppers – they’re the new album covers, and perhaps the purest design challenge of the internet era. They live at the intersection of emotion, speed, and performance, where…

In the 1950s, if you wanted premium print—wedding invites, packaging, letterheads—you went to the die stamper. Heavy metal plates. Pressure. Precision. Each indentation a mark of craftsmanship. Then came litho. Faster. Cheaper. Die stamping started to feel… nostalgic. Then digital. No plates. No mess. Anyone with a laptop could do what once took a workshop…

In B2B sales—especially in industries like web hosting, cloud services, and enterprise software—there’s a persistent myth that buyers make decisions based purely on logic, features, pricing, and ROI. But thanks to Rand Fishkin, I recently came across a fascinating study by Bain & Company and Google that completely flipped that idea on its head. It…

AI is quickly becoming part of how we write, design, build, and interact with the web. As tools like ChatGPT, Claude, Loveable.dev and other AI assistants become more powerful, the question becomes: How do we make platforms like WordPress ready to work with them? One promising answer is something called MCP. What Is MCP (and…

🧠 What’s New? WordPress 6.8 now lets you make your menus accessible through the REST API without needing users to log in. In plain terms: your navigation menus can now be shared with other platforms, apps, or tools—securely and selectively. 💡 Why This Matters for Headless WordPress If you’re using WordPress as a headless CMS—where…

The pace of AI is wild. Every day, there’s a new tool, a new breakthrough, a new trend. It’s exciting—but it’s also chaotic. And as someone creating content in this space, I’ve started to notice a real tension: As someone who’s been right in the middle of this shift—making YouTube videos like Is This the…

I’ve been deep in vibe coding lately—those rare, electric sessions where the ideas are clear, the code flows, and building feels effortless. I’ve shared some of that energy in my recent YouTube videos, trying to capture what makes it possible. And honestly? The tools we have right now are amazing. The raw power available to…

WordPress 6.8 (coming soon!) will include a behind-the-scenes improvement that helps your website load faster. It’s called speculative loading, but don’t worry about the technical name — here’s what it means in simple terms: When someone visits your website, they often click around — maybe going from your homepage to a blog post or a…

If you're running a headless WordPress setup — where WordPress manages your content but a separate frontend handles the display — the REST API is what connects the two. It gives you structured access to both posts and pages via JSON, so you can build completely custom frontends using React, Vue, Next.js — or even…

For decades, programming languages have balanced human readability and machine efficiency, allowing developers to write, debug, and collaborate on complex systems. However, as AI advances, human-readable code is becoming less necessary. The future of programming is shifting toward AI-generated, machine-optimized code that is efficient—but barely interpretable by humans. 1. The Evolution of Code: From Human…

PootlePhotos prioritizes security through a direct device-to-WordPress architecture that eliminates middleman servers where breaches could occur. Your photos never touch our servers—they travel directly from your device to your WordPress site over HTTPS. The app uses WordPress Application Passwords (limited-permission tokens) instead of your main credentials, which can be individually revoked without compromising your account.…

I’m a big fan of Rand Fishkin—he’s one of the few voices in digital marketing who consistently cuts through the noise. In a time of major disruption, his insights are invaluable. This post is a summary of a LinkedIn post highlighting the key takeaways from his talk at #SMX, where he delivered fresh data and…

The startup world, that frenetic arena of venture capital and audacious ideas, has produced another “disruptor.” This time, it’s Lovable.dev, and they’re growing at an astonishing rate. Frankly, it’s enough to make a seasoned observer raise an eyebrow. I mean, seriously, $4 million ARR in four weeks? Ten million in two months? One might wonder…

There’s a lot of confusion about whether YouTube Shorts impact the performance of long-form videos. Officially, YouTube states that the two content formats operate independently within their algorithm. However, in my experience, I’ve seen poor-performing Shorts negatively affect engagement on longer videos. Let's break down why this happens and what you can do to prevent…

Introduction This week, I set myself a challenge: testing the most talked-about AI video tools I keep seeing on my X feed. My goal? To find out if they’re truly capable of creating high-quality promotional videos. TL;DR: Despite all the hype, I still haven’t found an AI video tool that I’d confidently use to promote…

Introduction I built a fully functional, beautifully designed personal website in just two hours—and I didn’t have to sweat the technical stuff. All I had to do was tell Loveable.dev’s AI what I wanted, and it took care of the heavy lifting. It made all the key technical decisions, from choosing the right stack to…

Introduction Since its inception, the web has been built on a document-based model—a system of interlinked pages designed for reading and referencing. For over 30 years, we’ve refined this approach, adding layers of interactivity while still fundamentally treating websites as collections of documents. But that model is now breaking down. The web is shifting away…

Honestly—most companies are terrible at YouTube. They pour money into high-production videos that nobody watches, treat it like a dumping ground for promotional content, and then wonder why their channel isn’t growing. If that sounds familiar, don’t worry—you’re not alone. Most businesses fail on YouTube because they approach it completely backwards. Instead of thinking like…