How to Create High-Converting StoryBrand-Style Personalized Landing Pages Using Omnisend, Bolt.new, and WordPress (Beginner’s Guide)

If you want to create landing pages that feel personal, professional, and high-converting — without hiring a developer — this guide is for you.

In just a few minutes, I’ll show you how to build StoryBrand-style personalized landing pages that dynamically adapt based on who your customer is and what they purchased — using Omnisend, Bolt.new, and WordPress.

Let’s dive in! 🚀

Why Personalized StoryBrand Pages Convert Better

Donald Miller’s StoryBrand framework is all about making your customer the hero.
When you combine StoryBrand with dynamic personalization, your landing pages feel like they were handcrafted for every single visitor.

This massively increases:

Trust
Engagement
Conversions

What You’ll Need

A Bolt.new account (to build the landing page)
A WordPress site (to host the page on your domain)
An Omnisend account (to send personalized emails)

Step 1: Build Your Dynamic Landing Page in Bolt.new

Use this custom prompt inside Bolt.new to generate your dynamic page:

Bolt.new Prompt

Create a high-converting StoryBrand-style landing page designed for dynamic personalization using URL parameters.

The page should:

Display a large hero header that includes the person’s first name, pulled from a URL parameter (e.g., ?fname=John).

Personalize testimonials, CTAs, and closing lines using the same fname parameter.

Change the layout/design based on a second URL parameter product:

product=eco-bottle → green, nature-inspired layout

product=smartwatch → techy, modern layout

product=planner → minimal, clean design

Include:

A compelling headline: “Hi {{fname}}, your [product-based message] is ready”

A customer success-driven subheading and CTA

A section explaining the value (problem–solution–success)

Personalized testimonial section (“People like {{fname}} love this”)

A strong call-to-action at the bottom

Use clean, modern styling with sections that can easily be swapped based on the product.

Step 2: Create a Full-Width Landing Page Template in WordPress

To make your page distraction-free (no header, no footer, no sidebar), create a custom landing page template inside your WordPress block theme:

Go to Appearance → Editor → Templates.
Click Add New Template → Page.
Name it “Landing Page“.
Inside this template:
- Remove the site header, navigation, and footer.
- Add only a Content block to pull in your page content.
Save your template.

When you create your landing page (/my-app/), apply this “Landing Page” template for a clean, full-width experience.

Step 2.5: Embed the Bolt Page Dynamically

On your WordPress page (/my-app/):

Add a Custom HTML block.
Important: Before you paste the code, replace 'https://graceful-crepe-1951a7.netlify.app' with the link to your own Bolt.new app (or your Loveable.dev or Replit app).

This method works perfectly whether you built your personalized page in Bolt.new, Loveable.dev, or Replit — as long as your app accepts URL parameters.

Then paste this code inside:

<div id="landing-page-container">
  <iframe 
    id="personalized-landing-page"
    width="100%" 
    height="100vh" 
    style="border: none; overflow: hidden;" 
    scrolling="yes" 
    frameborder="0" 
    allowfullscreen="true">
  </iframe>

  <script>
    document.addEventListener('DOMContentLoaded', function() {
      const currentParams = window.location.search;
      const iframe = document.getElementById('personalized-landing-page');
      iframe.src = 'https://graceful-crepe-1951a7.netlify.app' + currentParams;
    });
  </script>
</div>

Step 3: Set Up Personalized Email Links in Omnisend

Inside Omnisend:

Set up your email campaign or automation.
In your button or link, set the destination URL to:

https://jamiemarsland.co.uk/my-app/?fname=[[contact.first_name]]&product=[[contact.custom_product]]

Example final link for a customer:

https://jamiemarsland.co.uk/my-app/?fname=John&product=eco-bottle

Test Examples

Want to see how the personalized landing page works in real life?
Here are several quick examples you can try:

Scenario	Link
Default View (no parameters)	https://jamiemarsland.co.uk/my-app/
With First Name Only	https://jamiemarsland.co.uk/my-app/?fname=John
Eco-Bottle Product with Name	https://jamiemarsland.co.uk/my-app/?fname=Sarah&product=eco-bottle
SmartWatch Product with Name	https://jamiemarsland.co.uk/my-app/?fname=Michael&product=smartwatch
Planner Product with Name	https://jamiemarsland.co.uk/my-app/?fname=Jessica&product=planner
Different Products without Name	https://jamiemarsland.co.uk/my-app/?product=smartwatch https://jamiemarsland.co.uk/my-app/?product=planner
Test with Special Characters in Name	https://jamiemarsland.co.uk/my-app/?fname=O%27Connor&product=eco-bottle

Why This Setup Is So Powerful

Feature	Benefit
StoryBrand structure	Clear, customer-centered messaging
First-name personalization	Immediate emotional connection
Product-based layouts	Tailored experience based on purchase
Full-page, distraction-free design	Maximum conversion focus
Fast & scalable	Personalization without complexity

Bonus Tips for Even Higher Conversions

Use dynamic testimonials (“People like {{fname}} love their {{product}}!”)
Adapt CTAs based on product (“Start using my smartwatch” vs. “Get my eco-bottle”)
A/B test your designs over time for even better results
Optimize for mobile

Final Thoughts

Using Bolt.new, WordPress, and Omnisend, you can now deliver personalized StoryBrand-style landing pages at scale without expensive tools or heavy coding.