Key E-commerce Statistics for 2025:

WooCommerce holds a dominant position in the e-commerce platform market. It owns over 50% of the market share among e-commerce platforms1. This significant market share makes WooCommerce the leading e-commerce platform globally.

To put this in perspective:

WooCommerce: Over 50% market share
Shopify: Around 10% market share
Squarespace: Approximately 13% market share

Additionally, 3.1 million companies use WooCommerce, which is more than Shopify, SquareSpace, and Wix combined1. This further emphasizes WooCommerce's strong position in the e-commerce platform market.

The popularity of WooCommerce can be attributed to its flexibility, ease of use, and integration with WordPress, which powers a large portion of websites worldwide. As the e-commerce market continues to grow, with projections of 27 million e-commerce sites worldwide by 2025, WooCommerce is well-positioned to maintain its market leadership

Global Market Overview

• 27 million e-commerce websites worldwide
• 27% of global population shops online
• Retail e-commerce sales estimated to reach $6.83 trillion in 2025
• E-commerce expected to capture 41% of retail sales by 2027

Platform Market Share

• WooCommerce: Over 50% market share
• Shopify: Around 10% market share
• Squarespace: Approximately 13% market share
• 3.1 million companies use WooCommerce

User and Sales Projections

• 2.77 billion people expected to shop online in 2025
• UK predicted to have 62.1 million e-commerce users
• B2B e-commerce could reach $36 trillion by 2026
• B2C e-commerce projected to reach $5.5 trillion by 2027

Mobile and Social Commerce

• 79% of smartphone users made online purchases in 2024
• Mobile e-commerce market share predicted to grow to 62% by 2027
• 56% of UK consumers have made purchases directly through social platforms
• Social media sales in the UK could reach nearly £8.8 billion in 2025

Consumer Behavior

• 81% of customers conduct online research before big purchases
• 52% of online shoppers make purchases from both domestic and international websites
• 80% avoiding impulse purchases
• 93% trust user-generated content more than brand content

Payment Trends

• By 2027, over 50% of global e-commerce transactions will use digital wallets
• PayPal leads online payment processing with 45% market share
• Buy Now Pay Later spending expected to reach $108.43 billion in 2025

Future Predictions

• 95% of all purchases expected to be online by 2040
• AI-powered chatbots will handle 85% of customer interactions by 2025