Wix’s Masterplan to conquer WordPress

In today’s video, I uncover the extraordinary efforts Wix is making to capture market share from WordPress.

I dive into the details of their marketing strategy, including how much they spend per tweet and per video for influencers (it’s a lot), the size of their marketing team, the number of influencers they’ve signed in the past six months, their product strategy targeting freelancers and agencies, and their revenue figures.

It’s fascinating stuff 🙂